A Powerful Niche Strategy

A Powerful Niche Strategy for Home Business

Here is a powerful Niche Strategy that you can use for your home business: Find a niche within your market, build a small niche website and focus on providing prospective customers within your niche the information they are looking for.

You may be wondering what  a Niche Market is, exactly. It’s a small slice of an existing market. For example the health food industry is a market. A niche within that market could be vitamins, or herbal remedies, or organic  produce. Another market is network marketing tools. A few niches within that market would be: autoresponders, website hosting, and video marketing.

Why would you want to focus on just a small segment of your market? Because it’s too competitive to win a large market. Large markets have been dominated by industry giants. As a home business owner you simply will never have the resources required to win your market if you focus on the market as a whole, but focusing on a small slice of the market gives you the opportunity to win that market, and as a result, your business will grow.

So what exactly is a Niche Website? It’s a small to medium sized website that is content rich, focusing on information rather than products. That’s not to say that there are no products – there are, but with a niche site you lead with the info and follow with the product. Before you focus on your product you want to establish yourself as an expert in your niche.

The whole concept is kind of backwards from what most of us have been taught about marketing on the Internet. Most of us were taught to throw together a  website that highlighted our product/service, drive traffic to that site, encourage visitors to opt-in to our list, then harass our contacts with a steady stream of ads telling them how absolutely fantastic our product or service is, while we smack them over the head repeatedly with a buy now, buy now, buy now! message.. .

Don’t know how well that worked for you, but it didn’t work well for me – not only that, I hated it…

Fortunately a dear soul had the decency to show me a better way and that better way  became a very powerful niche strategy for my home business.

Here is my Niche Strategy:

  • do a little research and identify a niche within your market
  • put together a small to medium website that will focus on
    insightful information relevant to your market
  • do a little more research to discover what information buyers
    in your target market are looking for
  • based on your findings write 6 to 12 articles that address the
    concerns of your target market
  • put an opt-in form on your site and give away a free report
    that focuses on some aspect of your niche
  • establish yourself as an authority in your niche by delivering
    fresh, quality information that exceeds your subscribers’
    expectations
  • over time, highlight how your product/service addresses
    and solves the problems and concerns of your subscribers

That is my simple, yet powerful niche marketing strategy and it works very well for me.

Why does it work? Because I provide for free what buyers in my niche are looking for and in so doing I establish myself as an expert in my niche. Over time my subscribers get to know me, like me, and trust me, and give me the opportunity to develop relationships with them.

Relationships are important because it’s a big Internet out there! Every market is incredibly competitive and there’s a ton of stuff for sale on a zillion websites. People are bombarded with ads at every turn and people don’t like to be sold to. They like to buy… but they hate to be sold.

People like it when buying is their idea, and they like to buy things from people they know, like, and trust. Using my niche strategy on my own niche sites ensures that over time my subscribers do indeed get to know, like, and trust me. The results have been quite incredible for my home business, and I know you would enjoy and appreciate the same for your business.

Feel welcome to browse the rest of the articles on the site – and remember: it’s one thing to learn something, and it’s quite another to put that knowledge to work.

Warmly,